Totally Wicked – eLiquids: Flavour, Choice & Integrity in Vaping

In the world of vaping, few brands have the reputation and reach of Totally Wicked. Since its founding in 2008, Totally Wicked has positioned itself as a UK leader in eLiquids, vape kits, and related vaping hardware. The brand emphasizes in-house UK manufacturing, rigorous quality standards, a wide flavour catalog, and support for consumers trying to transition from smoking.

They offer not only eLiquids but also vape kits, pods, disposables, accessories, and a subscription option — all built around accessibility, variety, and delivering a dependable experience. Their mission is often framed around helping smokers switch to vaping by offering trustworthy, quality alternatives.

In the sections below, we’ll look at what they offer, how customers rate them, what to watch out for, and how this brand can strengthen its voice further.

TL;DR

• Totally Wicked offers a broad portfolio: eLiquids (180+ flavours), vape kits, disposables, pods, and accessories.
• Their eLiquids are manufactured in the UK at their Blackburn facility under strict standards (GMP, food-grade, traceability)
• Customers praise flavour range, prompt delivery, subscription flexibility, and quality control.
• Some feedback notes problems with delivery partners, pricing, or occasional stock / support issues.
• If you value trusted UK eLiquids and want rich flavour options, Totally Wicked is a strong option — but proceed with awareness of logistics and cost variables.

What Totally Wicked Brings to the Table

eLiquids & Flavour Range

One of the brand’s biggest strengths is breadth. They stock over 180 different eLiquid flavours, spanning multiple ranges (Red Label, VLTZ, Titan, Symphonic, Patriot, Mr Wicked’s, Diavlo, Switz).

The Red Label suite is among the core offerings — many classic flavours like Menthol, Iced Blackcurrant, and more.

They also produce nicotine salt lines and heavier VG blends, appealing to different vaping styles and preference.

One example flavour review: Symphonic banana milkshake style was described as “sweet, thick, creamy banana” — a distinct taste, though perhaps not an everyday vape for all users.

They also launched Blackcurrant Squash in their Red Label range, combining blackcurrant and apple with a smooth throat hit, in nicotine strengths from 0.0% up to 1.8%.

Vape Kits, Pods & Hardware

Totally Wicked’s offerings go beyond eLiquids. Their hardware catalog includes pod kits, disposables, and refillable devices.

One notable product is the Aeromax pod kit, which reviewers praise for its MTL (mouth-to-lung) experience, flavour delivery, adjustable airflow, and quality build. The trade-off: battery life may not satisfy very heavy users.

They also carry gear from many top brands in the industry, supplementing their own line.

Manufacturing, Integrity & Brand Claims

A strong selling point: the “UK-made” claim. Totally Wicked states that many of its eLiquids are produced in their UK factory in Blackburn, ensuring traceability, local quality standards, and compliance.

They also emphasize that their eLiquids use pharmaceutical-grade diluents, food-grade flavourings (GRAS), and follow GMP (Good Manufacturing Practice) standards.

Their about pages mention free UK delivery on orders over £15, next-day dispatch options for orders placed by 3 pm, and their staff being UK-based to support customers.

They operate over 150 physical retail stores in the UK, extending reach beyond online sales.

They also promote a subscription model, letting users schedule and receive eLiquids or pods automatically and often with discounts.

Customer Reviews & Real-World Feedback

Seeing how users experience the brand in practice gives insights beyond what marketing claims show.

Positive Highlights

• Totally Wicked holds a 4.5 / 5 stars rating on Trustpilot from tens of thousands of reviews. Many users praise product quality, good communication, and dispatch speed.
• One review: “Absolutely top notch service and products … genuine, honest … go above and beyond.”
• Another: “Using the TW eLiquid subscription since 2021 … great prices and service.”
• On Reviews.io, customers highlight physical store visits (Leeds store) with helpful staff and good product quality.
• Some users praise the website’s clarity, packaging, fast delivery and loyalty programs.

Feedback & Cautionary Notes

• Many customers express frustration with delivery partners (especially EVRI), citing torn packaging, delays, or missing items.
• Some customers say items were missing from their orders; sometimes replacements or refunds were arranged, but support was needed.
• On Reddit and vaping forums, some voices argue that their eLiquids are overpriced, lack cost-effective shortfills, or the subscription box value is less compared to bulk buys elsewhere.
• Forums also include harsher critiques: for example, a user evaluated menthol eLiquid as “chemically strong” and unsatisfactory at low wattage, though performance improved at higher wattages.
• One ResellerRatings review mentions rude customer service and misaligned accessory listings.

These mixed voices remind us that brand perception is many layered — product quality, logistics, support all matter.

Strengths & Areas for Focus

Key Strengths

1. UK manufacturing & traceability: offering locally produced eLiquids under stringent standards.
2. Wide flavour catalog & nicotine variety: from 0% to 1.8%, multiple ranges.
3. Subscription option for convenience and loyalty.
4. Physical presence + online reach: over 150 UK stores + robust online storefront.
5. Branding & product responsibility: claims of rigorous testing before branding a product.

Areas for Improvement

• Delivery logistics & partner performance: complaints about EVRI could harm consumer trust.
• Pricing competitiveness: some vapers feel their prices are higher than alternatives, especially for small bottles or lack of shortfills.
• Customer service consistency: occasional reviews of poor support or unhelpful responses.
• Quality control in flavour consistency: extreme flavour notes or discrepancies noted in forums.
• Transparency in warranty, returns, and substitutions: making those terms clearer and customer-friendly.

Tips for Buyers to Get the Best Experience

1. Start small: order one or two bottles first to test shipping and quality.
2. Use subscription wisely: scheduling orders helps, but monitor pricing and adjust if they raise prices.
3. Choose reliable delivery methods: if a better courier option is available, use it to avoid issues with certain delivery partners.
4. Document your order when delivered: take photos of packaging and contents in case of missing or damaged items.
5. Read product guides: Totally Wicked offers explanations on PG/VG, strength, flavour profiles — helpful for picking the right juice.

Bottom Line

Totally Wicked offers one of the more ambitious, full-stack approaches in the vaping industry: crafting its own UK eLiquids, supporting vape hardware, operating retail outlets and online subscription models. Their flavour variety, UK manufacturing claims, and store presence stand out.

However, customer feedback shows that logistics and support execution are critical. Many users enjoy their products; others warn of delivery or support issues. For those entering the brand, prudence is key — test small, document fully, and use secure payment channels.

In vaping, every puff counts. With Totally Wicked, you can taste ambition — but let reliability carry you forward, not just flavour.

FAQs

Q: Where are Totally Wicked’s eLiquids made?
A: Many eLiquids are made in the UK, in their Blackburn factory, with traceable ingredients and compliance with UK regulations.

Q: How many flavours and nicotine strengths do they offer?
A: Over 180 flavours, across several ranges. Strengths from 0% up to 1.8% in many lines.

Q: Do they ship quickly & free UK delivery?
A: Orders £15+ in the UK are shipped free. Next-day dispatch is available if ordered by 3 pm.

Q: Can I subscribe to get eLiquids automatically?
A: Yes — they have a subscription model to deliver eLiquids, pods, etc., with cost savings.

Q: Are their vape kits high quality?
A: Many are well reviewed — for instance, the Aeromax pod kit was praised for build, flavour, airflow, though battery life may depend on usage.

Q: What issues do customers report most?
A: The biggest recurring issue is delivery via partner couriers (damaged, missing, or delayed parcels). Some also mention pricing and support responsiveness.